Investigating the impact of interpersonal closeness and social status on electronic word-of-mouth effectiveness
Year of publication: |
2021
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Authors: | Zhang, Hao ; Liang, Xiaoning ; Qi, Chenyue |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 130.2021, p. 453-461
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Subject: | Bridging social capital | eWOM effectiveness | Homophily | Interpersonal relationships | Review valence | Risk reduction | Sozialkapital | Social capital | Virales Marketing | Viral marketing | Soziale Beziehungen | Social relations | Sozialer Status | Social status | Soziales Netzwerk | Social network |
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