Firm reputation and horizontal integration
Year of publication: |
2009
|
---|---|
Authors: | Cai, Hongbin ; Obara, Ichiro |
Published in: |
The Rand journal of economics. - Hoboken, NJ : Wiley, ISSN 0741-6261, ZDB-ID 798131-4. - Vol. 40.2009, 2, p. 340-363
|
Subject: | Reputation | Firmenimage | Corporate reputation | Horizontale Integration | Horizontal integration | Optimale Betriebsgröße | Optimal firm size |
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