Firm-specific moderators in recovery from brand scandals : insight into consumer markets and capital markets
Betül Çal
| Year of publication: |
2020
|
|---|---|
| Authors: | Çal, Betül |
| Published in: |
Strategies for business sustainability in a collaborative economy. - Hershey, PA : IGI Global, ISBN 978-1-79984-543-0. - 2020, p. 122-140
|
| Subject: | Corporate scandal | Markenführung | Brand management | Risikomanagement | Risk management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-4543-0.ch007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012259516