Understanding message (de)coding in multi-lingual slogans : industrial perspectives from Turkey and Russia
Betül Çal and Tahire Hüseyinli
| Year of publication: |
2023
|
|---|---|
| Authors: | Çal, Betül ; Hüseyinli, Tahire |
| Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 18.2023, 9, p. 2281-2300
|
| Subject: | Brand slogans | Semantics | Psycholinguistics | Emerging markets | Hyperbole | Self-reference | Türkei | Turkey | Russland | Russia | Schwellenländer | Emerging economies | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOEM-05-2020-0489 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014449825