Modeling global spillover of new product takeoff
Year of publication: |
2009
|
---|---|
Authors: | Everdingen, Yvonne Maria van ; Fok, Dennis ; Stremersch, Stefan |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 5, p. 637-652
|
Subject: | Innovation | Innovationsdiffusion | Innovation diffusion | Spillover-Effekt | Spillover effect | Internationaler Markteintritt | International market entry |
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