Chief marketing officers' future focus and firms' sustainability marketing commitment
Year of publication: |
2023
|
---|---|
Authors: | Nguyen NQ Thu ; Nguyen Dinh Tho |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 1, p. 214-230
|
Subject: | Chief marketing officers | Future focus | Hardiness | Proactive personality | Sustainability marketing commitment | Vietnam | Marketing | Führungskräfte | Managers | Viet Nam |
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Thu, Nguyen N. Q., (2023)
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Engelen, Andreas, (2013)
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Influential chief marketing officers and management revenue forecasts
Koo, David S., (2018)
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Nguyen Dinh Tho, (2022)
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