First choice? : last resort? ; social risks and gift card selection
Caroline Graham Austin and Lei Huang
| Year of publication: |
2012
|
|---|---|
| Authors: | Austin, Caroline Graham ; Huang, Lei |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 20.2012, 3, p. 293-305
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Geschenk | Gifts | Gutscheinsystem | Voucher programme | Geschlechterunterschiede | Gender differences | Soziale Beziehungen | Social relations |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009619153