First come, first served: How market and non-market actions influence pioneer market share
Year of publication: |
2009
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Authors: | Usero, Belén ; Fernández, Zulima |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 62.2009, 11, p. 1139-1145
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