First insights into the transfer of marketing know-how from Western firms to enterprises in Central and Eastern Europe : a qualitative study
Year of publication: |
1998
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Authors: | Bennett, Roger |
Published in: |
Journal of East European management studies : JEEMS. - Baden-Baden : Nomos, ISSN 0949-6181, ZDB-ID 1307579-2. - Vol. 3.1998, 1, p. 7-25
|
Subject: | Marketing | Wissenstransfer | Knowledge transfer | Osteuropa | Eastern Europe |
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