First-mover pioneer strategies
Year of publication: |
2012
|
---|---|
Authors: | Lieberman, Marvin B. ; Montgomery, David B. |
Published in: |
Handbook of marketing strategy. - Cheltenham [u.a.] : Elgar, ISBN 1-78195-154-3. - 2012, p. 339-361
|
Subject: | Marketingmanagement | Marketing management | Markteintritt | Market entry | Wettbewerbsvorteil | Competitive advantage |
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