First-purchase diffusion models of new-product acceptance
Year of publication: |
1979
|
---|---|
Authors: | Mahajan, Vijay ; Peterson, Robert A. |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 15.1979, 2, p. 127-146
|
Subject: | Innovation |
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