First Step in Social Media - Measuring the Influence of Online Management Responses on Customer Satisfaction
Year of publication: |
2014
|
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Authors: | Gu, Bin ; Ye, Qiang |
Publisher: |
[S.l.] : SSRN |
Subject: | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Online-Marketing | Internet marketing |
Extent: | 1 Online-Ressource (40 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Productions and Operations Management Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 13, 2011 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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