First-year donation behavior and risk of supporter lapse
Year of publication: |
August 2016
|
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Authors: | Shen, Anyuan |
Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 2211865-2. - Vol. 21.2016, 3, p. 212-224
|
Subject: | Wohltätigkeit | Charity | Konsumentenverhalten | Consumer behaviour | Fundraising | Kundenbindung | Customer retention | Nonprofit-Marketing | Nonprofit marketing | Nonprofit-Organisation | Nonprofit organization | USA | United States |
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