Sustaining high-performance global account management : a model and test of a global change capability
by Axel Michael Thoma
| Year of publication: |
2009
|
|---|---|
| Authors: | Thoma, Axel |
| Subject: | Key-Account-Management | Key account management | International | Beziehungsmarketing | Relationship marketing | Organisatorischer Wandel | Organizational change | Multinationales Unternehmen | Transnational corporation | Strukturgleichungsmodell | Structural equation model | Internationales Marketing | Kundengruppenmanagement | Implementation | 2003-2006 |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 258 S. graph. Darst. 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Zugl.: St. Gallen, Univ., Diss., 2008 |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003953567