Fit for the global future? : New approaches in marketing, advertising and market research in response to a changing business environment ; Lisbon (Portugal), July 1997
[ESOMAR, ARF, JMA Conference]
| Year of publication: |
1997
|
|---|---|
| Publisher: |
Amsterdam |
| Subject: | Marktforschung | Market research | Marketing | Theorie | Theory | Welt | World | 13.07.1997 |
| Extent: | VIII, 300 S. Ill., graph. Darst |
|---|---|
| Series: | ESOMAR publication series. - Amsterdam, ZDB-ID 2588930-8. - Vol. 215 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Graue Literatur ; Non-commercial literature ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 18 Beitr. |
| ISBN: | 92-831-1261-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000983984