Marketing: progress, prospects, perspectives : 26th EMAC Conference, 20th - 23rd May 1997, Warwick Business School ; proceedings
| Year of publication: |
1997
|
|---|---|
| Institutions: | European Marketing Academy (contributor) ; Warwick Business School (contributor) |
| Publisher: |
[Coventry] : Warwick Business School |
| Subject: | Marketing | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Welt | World | Marketingtheorie | Marketing theory |
| Published items: |
4 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 21cm |
|---|---|
| Conferences: | EMAC Conference ; 26 (Coventry) : 1997.05.20-23 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Graue Literatur ; Non-commercial literature ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 175 Beitr Cover title. - Includes bibliographies |
| ISBN: | 0-902610-43-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000677540