Nigeria in transition : acculturation to global consumer culture
Steven Lysonski; Srinivas Durvasula
| Year of publication: |
2013
|
|---|---|
| Authors: | Lysonski, Steven ; Durvasula, Srinivas |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 30.2013, 6, p. 493-508
|
| Subject: | Ethnocentrism | Nigeria | Consumer acculturation | Global | Materialism | Konsumentenverhalten | Consumer behaviour | Globalisierung | Globalization | Kulturelle Identität | Cultural identity | Soziale Integration | Social integration | Nationalkultur | National culture |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227347