Effects of online reviews and competition on quality and pricing strategies
Year of publication: |
2022
|
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Authors: | Zhao, Cui ; Wang, Xiaojun ; Xiao, Yongbo ; Sheng, Jie |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 31.2022, 10, p. 3840-3858
|
Subject: | Nash game | online reviews | optimal pricing | quality improvement | Preismanagement | Pricing strategy | Produktqualität | Product quality | Online-Marketing | Internet marketing | Nash-Gleichgewicht | Nash equilibrium | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Dienstleistungsqualität | Service quality | Spieltheorie | Game theory | Qualitätsmanagement | Quality management | Wettbewerb | Competition |
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