Flying ahead of the airplane

Nawal K. Taneja

1. Introduction -- 2. Monitoring uber trends -- 3. Game changing : potential airline scenarios -- 4. Are airline managements prepared? -- 5. Social networking phenomena -- 6. Building airline brands and developing loyalty -- 7. Gaining insights from non-airline brands around the world -- 8. Preparing for tomorrow.

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Year of publication:	2016
Authors:	Taneja, Nawal K.
Publisher:	London : Routledge,
Subject:	Strategisches Management \| Strategic management \| Fluggesellschaft \| Airline \| Konsumentenverhalten \| Consumer behaviour \| Soziales Netzwerk \| Social network \| Markenführung \| Brand management \| Globalisierung \| Globalization \| Geschäftsmodell \| Business model

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Extent:	1 online resource (xlvii, 248 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-58253-5 ; 978-1-317-13472-5 ; 978-1-317-13473-2 ; 978-0-7546-7579-2
Other identifiers:	10.4324/9781315582535 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014499914