Flying on the clouds : how mobile applications enhance impulsive buying of low cost carriers
Year of publication: |
2020
|
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Authors: | Ku, Edward C. S. ; Chen, Chun-Der |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 14.2020, 1, p. 23-45
|
Subject: | Mobile apps | Design credibility | Functional benefit | Hedonic shopping value | Impulse buying | Low cost carriers | Niedrigpreisstrategie | Low-cost strategy | Fluggesellschaft | Airline | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application |
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