Folds in historical time and possible worlds for the marketing discipline : a commentary
Year of publication: |
2022
|
---|---|
Authors: | Price, Linda L. |
Other Persons: | Hunt, Shelby D. (contributor) ; Madhavaram, Sreedhar (contributor) ; Hatfield, Hunter N. (contributor) |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-8182, ZDB-ID 2668418-4. - Vol. 12.2022, 3/4, p. 162-167
|
Subject: | Disciplinary fragmentation | Marketing stakeholders | Narrating history | Possible worlds |
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