Marketing as an emergent discipline : commentary on Shelby Hunt's final contribution to our field
Terry Clark, Thomas Martin Key, Carol Azab
| Year of publication: |
2022
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|---|---|
| Authors: | Clark, Terry ; Key, Thomas Martin ; Azab, Carol |
| Other Persons: | Hunt, Shelby D. (contributor) ; Madhavaram, Sreedhar (contributor) ; Hatfield, Hunter N. (contributor) |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-8182, ZDB-ID 2668418-4. - Vol. 12.2022, 3/4, p. 157-161
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| Subject: | Doctoral programs | Emergent discipline | Hunt's final contribution | Marketing's future |
| Description of contents: | Description [doi.org] |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-022-00239-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014225828