You follow fitness influencers on YouTube : but do you actually exercise? : how parasocial relationships, and watching fitness influencers, relate to intentions to exercise
Karina Sokolova,Charles Perez
| Year of publication: |
2021
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|---|---|
| Authors: | Sokolova, Karina ; Perez, Charles |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-11
|
| Subject: | Influence | Influencer marketing | Fitness | YouTube | Parasocial relationship | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102276 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012430648