Following celebrities' tweets about brands : the impact of Twitter-based electronic word-of-mouth on consumers' source credibility perception, buying intention, and social identification with celebrities
Seung-A Annie Jin; Joe Phua
| Year of publication: |
2014
|
|---|---|
| Authors: | Jin, Seung-a Annie ; Phua, Joe |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 43.2014, 2, p. 181-195
|
| Subject: | Celebrity-Werbung | Celebrity endorsement | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour | Experiment | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010373233