Dreaming out loud on Pinterest : new forms of indirect persuasion
Year of publication: |
2014
|
---|---|
Authors: | Phillips, Barbara J. ; Miller, Jessica ; McQuarrie, Edward F. |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 33.2014, 4, p. 633-655
|
Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Interaktive Medien | Interactive media | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising |
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