Food advertising and childhood obesity : examining food type, brand mascot physique, health message and media
Year of publication: |
2020
|
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Authors: | Esmaeilpour, Fariba ; Nashtaee, Mitra Shabani |
Publisher: |
2020: London : Routledge |
Subject: | Kinder | Children | Werbung | Advertising | Lebensmittel | Food | Ernährungsverhalten | Eating habit | Werbewirkung | Advertising effects | Körpergewicht | Body weight | Marktforschung | Market research |
Description of contents: | Table of Contents [gbv.de] |
Extent: | x, 108 Seiten |
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Series: | Routledge studies in marketing. - New York, NY : Routledge, ZDB-ID 2897388-4. - Vol. 10 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-0-367-36187-7 ; 978-0-429-34443-5 |
Source: | ECONIS - Online Catalogue of the ZBW |
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