Food innovation and market risk : a case study of the interface consumer food industry
Year of publication: |
2006
|
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Authors: | Briz, Julian ; Carlos, Pilar de ; Felipe, Isabel de ; Garcia Martinez, Marian ; Morais, Federico |
Published in: |
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany. - Bonn : Univ. ILB, ISBN 3-932887-84-0. - 2006, p. 189-196
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Subject: | Ernährungsindustrie | Food industry | Innovation | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Spanien | Spain |
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