The impact of customer education on the perception of made in Italy products in the agri-food sector
Year of publication: |
2021
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Authors: | Pellicelli, Anna Claudia ; Franzé, Claudia |
Published in: |
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 2160-9802, ZDB-ID 2674414-4. - Vol. 10.2021, 2, p. 35-52
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Subject: | Country of Origin | COVID-19 Pandemic | Culinary Practices | Customer Training | Experiential Marketing | Food Experience | Food Industry | International Strategies | Italian Manufacturing | Value Creation | Italien | Italy | Ernährungsindustrie | Food industry | Coronavirus | Agroindustrie | Agro-industry | Herkunftsbezeichnung | Designation of origin | Lebensmittel | Food | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour |
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