Foraging : an ecology model of consumer behaviour?
Year of publication: |
2012
|
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Authors: | Wells, Victoria K. |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 12.2012, 2, p. 117-136
|
Subject: | Konsumentenverhalten | Consumer behaviour | Verhalten | Behaviour | Kosten-Nutzen-Analyse | Cost-benefit analysis | Entscheidung | Decision |
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