Forecast adjustments during post-promotional periods
Year of publication: |
2022
|
---|---|
Authors: | Hewage, Harsha Chamara ; Perera, H. Niles ; Baets, Shari de |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 300.2022, 2 (16.7.), p. 461-472
|
Subject: | Behavioral supply chain management | Forecasting | Judgmental adjustments | Post-promotional effect | Sales promotions | Prognoseverfahren | Forecasting model | Lieferkette | Supply chain | Verkaufsförderung | Sales promotion |
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