On the identification of sales forecasting models in the presence of promotions
Juan R. Trapero, Nikolaos Kourentzes and Robert Fildes
| Year of publication: |
2015
|
|---|---|
| Authors: | Trapero, Juan R. ; Kourentzes, Nikolaos ; Fildes, Robert |
| Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 66.2015, 2, p. 299-307
|
| Subject: | Promotional modelling | demand forecasting | judgmental adjustments | principal components analysis | Theorie | Theory | Prognoseverfahren | Forecasting model | Nachfrage | Demand | Verkaufsförderung | Sales promotion | Absatz | Sales |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010487519