Forecasting consumer perception of innovativeness
Year of publication: |
November/December 2015
|
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Authors: | Lowe, Ben ; Alpert, Frank |
Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 8386-0. - Vol. 45/46.2015, p. 1-14
|
Subject: | Consumer perceived innovativeness | Newness | Relative advantage | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Innovation | Innovationsmanagement | Innovation management | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz |
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