Pricing strategy and the formation and evolution of reference price perceptions in new product categories
Year of publication: |
2010
|
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Authors: | Lowe, Ben ; Alpert, Frank |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 27.2010, 9, p. 846-873
|
Subject: | Produktmanagement | Product management | Innovation | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
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