Forecasting for the pharmaceutical industry : models for new product and in-market forecasting and how to use them
Arthur G. Cook
| Year of publication: |
2015 ; Second edition
|
|---|---|
| Authors: | Cook, Arthur G. |
| Publisher: |
Farnham, Surrey, England : Gower |
| Subject: | Prognoseverfahren | Forecasting model | Pharmaindustrie | Pharmaceutical industry | Pharmazeutische Industrie | Marktprognose |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xviii, 214 Seiten Illustrationen 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references (pages195 -199) and index |
| ISBN: | 978-1-4724-6011-0 ; 978-1-4724-6012-7 ; 978-1-4724-6013-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011335080