Forecasting performance of market share models: an assessment, additional insights, and guidelines
| Year of publication: |
1994
|
|---|---|
| Authors: | Kumar, V. |
| Published in: |
International Journal of Forecasting. - Elsevier, ISSN 0169-2070. - Vol. 10.1994, 2, p. 295-312
|
| Publisher: |
Elsevier |