Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry
Year of publication: |
2016
|
---|---|
Authors: | Jensen, Jonathan A. ; Wakefield, Lane ; Cobbs, Joe B. ; Turner, Brian A. |
Other Persons: | Ratten and Nnamdi Madichie, Vanessa (ed.) |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 34.2016, 2, p. 281-298
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Market intelligence | Sponsorship | Regression analysis | Forecasting | Costs |
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