Forecasting the impact of socioeconomic and demographic change on product demand
Year of publication: |
1985
|
---|---|
Authors: | McCann, John M. ; Reibstein, David J. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 22.1985, 4, p. 415-423
|
Subject: | Marktforschung | Vereinigte Staaten |
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