Foreign advertising in China : becoming global, becoming local
Jian Wang
| Year of publication: |
2000 ; 1. ed
|
|---|---|
| Authors: | Wang, Jian |
| Publisher: |
Ames, Iowa : Iowa State Univ. Press |
| Subject: | Werbung | Advertising | Internationaler Markteintritt | International market entry | Werbebeschränkung | Advertising regulation | China | Multinationales Unternehmen |
| Extent: | X, 164 S 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 147-155) and index |
| ISBN: | 0-8138-1828-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001463212