Foreign entry and firm advertising intensity : evidence from China
Year of publication: |
2014
|
---|---|
Authors: | Sun, Sizhong |
Published in: |
Review of industrial organization : RIO. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 0889-938X, ZDB-ID 638140-6. - Vol. 45.2014, 1, p. 79-97
|
Subject: | Advertising intensity | Foreign entry | FDI | China | Auslandsinvestition | Foreign investment | Werbung | Advertising | Markteintritt | Market entry | Internationaler Markteintritt | International market entry |
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