Foreign languages in advertising : linguistic and marketing perspectives
Jos Hornikx, Frank van Meurs
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Hornikx, Jos ; Meurs, Frank van |
| Publisher: |
Cham, Switzerland : Palgrave Macmillan |
| Subject: | Werbung | Advertising | Marketing | Sprache | Language | Linguistik | Linguistics |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxi, 253 Seiten Illustrationen 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-030-31690-7 ; 978-3-030-31691-4 |
| Other identifiers: | 10.1007/978-3-030-31691-4 [DOI] |
| Classification: | Einzelne Sprachen und Literaturen allgemein ; Öffentlichkeit ; Gruppensprachen, Fachsprachen, Sondersprachen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012167397