Foreign market entry modes for servitization under diverse macroenvironmental conditions : taxonomy and propositions
Year of publication: |
2023
|
---|---|
Authors: | Agnihotri, Arpita ; Bhattacharya, Saurabh ; Yannopoulou, Natalia ; Thrassou, Alkis |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 4, p. 561-584
|
Subject: | Customer relations | Digitalization | Entry mode | Macroenvironment | Servitization | Internationaler Markteintritt | International market entry | Markteintritt | Market entry | Leistungsbündel | Bundling strategy |
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