Form "defines" function : neural connectivity between aesthetic perception and product purchase decisions in an fMRI study
Year of publication: |
July-August 2016
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Authors: | Chattaraman, Veena ; Deshpande, Gopikrishna ; Kim, HyeJeong ; Sreenivasan, Karthik Ramakrishnan |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 15.2016, 4, p. 335-347
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Subject: | Kaufentscheidung | Purchase decision | Ästhetik | Aesthetics | Emotion | Kognition | Cognition | Neurowissenschaften | Neuroscience | Konsumentenverhalten | Consumer behaviour |
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