Form versus function : how the intensities of specific emotions evoked in functional versus hedonic trade-offs mediate product preferences
Ravindra Chitturi, Rajagopal Raghunathan and Vijay Mahajan
| Year of publication: |
2007
|
|---|---|
| Authors: | Chitturi, Ravindra ; Raghunathan, Rajagopal ; Mahajan, Vijay |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 44.2007, 4, p. 702-714
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| Subject: | Substitutionsgüter | Substitute goods | Präferenztheorie | Theory of preferences | Experiment | Marketingtheorie | Marketing theory | Theorie | Theory |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003569776