Formal and Informal Communication Channels in Creating Corporate Brand Image and Preference
Year of publication: |
2011
|
---|---|
Authors: | First, Ivana ; Tomić, Marija |
Published in: |
Tržište/Market. - Ekonomski Fakultet, ISSN 0353-4790. - Vol. 23.2011, 1, p. 45-61
|
Publisher: |
Ekonomski Fakultet |
Subject: | communication channels | (in)formal communication | corporate image | brand feelings | brand knowledge | brand preference |
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