The complexity of context : a service ecosystems approach for international marketing
Year of publication: |
2013
|
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Authors: | Akaka, Melissa Archpru ; Vargo, Stephen L. ; Lusch, Robert F. |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 21.2013, 4, p. 1-20
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Subject: | service-dominant logic | service ecosystems | value cocreation | marketing theory | institutions | Marketingtheorie | Marketing theory | Service-Dominant Logic | Service-dominant logic | Betriebliche Wertschöpfung | Value creation | Internationales Marketing | International marketing |
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