Formation of reputation in business markets
Year of publication: |
January-March 2016
|
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Authors: | Xie, Chunyan ; Haugland, Sven A. |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 23.2016, 1, p. 25-45
|
Subject: | business relationships | interfirm trust | reputation | Reputation | Lieferantenmanagement | Supplier relationship management | Unternehmensnetzwerk | Business network | Vertrauen | Confidence | Firmenimage | Corporate reputation | Unternehmenskooperation | Inter-firm cooperation | B-to-B-Marketing | Business-to-business marketing |
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