Innovative corporate social responsibility: the founder's role in creating a trustworthy corporate brand through "green innovation"
Year of publication: |
2010
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Authors: | Hillestad, Tore ; Xie, Chunyan ; Haugland, Sven A. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 19.2010, 6 (21.9.), p. 440-452
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