Forming positive advertising and product attitude : the role of product involvement
Edward Shih-Tse Wang
| Year of publication: |
2011
|
|---|---|
| Authors: | Wang, Edward Shih-Tse |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 6.2011, 3, p. 259-271
|
| Subject: | Informationstechnik | Information technology | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Studierende | Students | Taiwan |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009412241