Extent: | Online-Ressource (749 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record COVER -- CONTENTS -- Celebrating 100 Years of Indian Advertising -- Advertising World -- Fundamentals of Advertising: I -- Fundamentals of Advertising: II -- Types of Advertising -- Advertising as a Career -- Advertising Business -- Campaign Planning and Creativity in Advertising -- Advertising Budget -- Media Selection, Planning, Scheduling & Strategy -- Print Media: Newspapers and Magazines -- Electronic Media: TV: The New Golden Goose -- Electronic Media: Radio -- Media of the New Millennium - Internet -- Outdoor and Transit Media -- Direct Marketing (DM), Cinema and Miscellaneous Media Message Design and Development -- Advertising Appeals -- Advertisement Copy for Print Media -- Copywriting for Radio, TV and Outdor Media -- Advertisement Art - The Layout of Advertisements -- Advertising Art - Preparation of a Layout: I -- Advertising Art - Preparation of a Layout: II -- Glamour of Advertising: Models, Fashion Shows, VJs, DJs, RJs and MCs -- Print Ad Production -- TV Commercial/ Ad Film Production -- Production of Animation Films -- Fundamentals of Computer Graphics -- Ad Effectiveness -- Marketing Research -- Advertisement Stalwarts -- Advertisement and Society -- Case Studies Index |
ISBN: | 978-81-8488-200-1 ; 978-81-8488-200-1 ; 978-81-8488-200-1 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012681986