Four decades of coupon research in pricing : evolution, development, and practice
Neeraj Pandey, Vaibhav Maheshwari
| Year of publication: |
August 2017
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|---|---|
| Authors: | Pandey, Neeraj ; Maheshwari, Vaibhav |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 16.2017, 4, p. 397-416
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| Subject: | coupons | promotion | pricing | consumer behavior | literature review | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Kundenbindungsprogramm | Loyalty program | Rabatt | Rebate | Bibliometrie | Bibliometrics | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-016-0076-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771216